"Build what took us four years to figure out — in three months."
Every layer of the business. Nothing held back.
Concept & Business Model
The exact format that works: our self-service system, our mobile approach to securing locations, and the win-win partnership model we use with landowners and facility partners. Including the customer insights and value proposition that drives recurring memberships, and the public benefit narrative we use with municipalities and stakeholders.
Business Model & Financial Insights
Five years of actual results. We share our financial model, margin structure, and cost breakdown by pillar - including real turnover numbers from some of our operating saunas and a full investment breakdown. You receive a starter financial model to build your own projections from day one.
Sauna Design & Construction
Complete sauna drawings with years of iterative improvements baked in: hardware specs down to the door locks and shower controls, floor plan optimisations, and direct access to our lead designer and constructors. We help you select your builder or guide you through building your own.
Brand & Identity
A condensed brandbook covering positioning, personality, tone of voice, typography, colours, design guidelines and photography principles. You carry your own name and logo and use what's useful from our brandbook. Direct access and training from our Head of Marketing throughout the process.
Website & Marketing
We build your V1 website during development and a go-live V2 when your first sauna opens. You receive a marketing plan, social strategy with ready-to-use formats, newsletter set-up, and a direct look into our paid performance strategy on Google and Meta.
Automated Back-end
This is where the magic happens. Your customers receive a personal door code to a preheated sauna — no staff needed. We build the full automated infrastructure: booking, email and SMS flows, access control, heating integration, and remote utility management. You're ready to scale without adding headcount.
Operational Playbook
Everything we've learned and optimised over five years: workflows for bookings, maintenance, frost, refunds, lost and found, cleaning, and more. Our own dashboard and app for multi-location oversight. The tools that keep our saunas scoring five-star reviews with minimal effort.
Location Development
Our location development strategy: what works, what didn't, and why. Selection criteria, licensing insights, and the partner pitch materials and contract templates we use ourselves. Direct access to our Head of Development to work through your specific market.
From first contact to opening sauna doors.
Introduction
Two meetings. We share our story, the full program, and help you think through your first location and market.
Orientation & Signing
Entry feeWhen you're ready to go ahead, we start with the €7,500 entry fee. We recommend you've done a solid location scan at this point.
Knowledge Transfer
We walk you through all 8 elements in detail. We build your V1 website. You're set up to start building your business.
Build & Set-up
Your first location is signed. We support sauna construction and configure the full back-end: booking, automation, access control.
Go-live
Go-live packYou open the doors. At this moment you choose your go-live pack: Base, Growth, or One-off - based on where your business is heading.
Ongoing Network
Quarterly meet-ups, shared learnings, and a non-competitive partner network that keeps getting smarter as we all grow.
One entry pack. Three go-live options.
Get started
Base
No additional upfront. Preserves your capital for the buildout. The revenue share only starts once you're generating - it scales with your success.
Growth
A higher upfront in exchange for a lower long-term share. Makes sense once you're confident in your market and want to keep more of your revenue as you grow.
One-off
A single payment, no ongoing share. Highest upfront cost, but it might be the lowest total over time. The right choice if you're building at scale from the start and want full financial independence from day one.
This is not a franchise.
There are no rigid rules, no royalty police, no brand inspectors. We share knowledge – we don’t manage your business. You operate under your own legal entity, carry your own name and logo, and adapt the concept freely to your local market and culture.
Everything we share is confidential and protected by NDA. There is no geographic exclusivity on either side. Kuuma covers the legal costs to shape the partnership contract.
What we ask in return is straightforward: don’t resell what we share, and keep your onboarding expectations realistic, we’ll agree on the scope upfront. In return, you get ongoing knowledge sharing and quarterly business coaching as long as the partnership runs.
